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Our Team


Dzmitry Hryharovich

CO-FOUNDER / CEO

Dzmitry Hryharovich, the co-founder of Apiterra, is on a mission to make honey trendy again. Putting a new spin on one of the most undervalued products helps to bring honey in every household.

Born in Belarus where he inherited love for honey. Traveled to over 50 countries where he inherited love for natural foods, varieties of tastes and superfoods.

After being raised watching his parents keeping the bees and maintaining their garden followed a degree in International Relations at Belarusian State University. Fluently speaks English, Spanish, Russian and Belarusian languages. 

High personal interest in health and wellness, active sports like snowboarding and soccer. He is also a dreamer and has plans to get a Private Pilot License and travel the world on a motorcycle.

Aleh Svirchou

CO-FOUNDER / CTO

Aleh is an IT guru. He has been fond of IT world from an early age. At twelve he developed his first website and was very good in programming. At the age of 17 he started his first business that sold computer parts and later founded an IT company that still has leading positions on the hosting market in Eastern Europe. He also launched online services loaddy.com and snowd.com.

With an Economic Degree from Belarusian State University Aleh is developing in project management and web design. For the last years he also worked in digital marketing and sales for his own projects and developed Amazon sales channel. Aleh has an excellent experience in starting projects from scratch and bringing them to success.

Eight years of professional soccer playing made Aleh a very good team player and an ambassador of healthy lifestyle. He has excellent organizational skills by managing multi locational projects and inspires Apiterra to be always ahead of the market.

DARIA ZARUBINA

CO-FOUNDER / DIGITAL MARKETING 

Daria brings 5 years of CPG and Media industries experience to the Apiterra team from companies such as Coca Cola, Nielsen and GroupM where she worked as Marketing Consultant, Consumer Insights Manager and Business Science Director. Strongly data-driven she optimized marketing activities and discovered growth points for small and large businesses. For the last three years she worked with NY startups to grow their media presence and brand awareness, created social media and content strategies.

With BA in Management and MS Marketing from Simon Business School, NY Daria strives to continue her education daily focusing on Digital Marketing and Web analytics. She is fluent in Russian and German and is passionate about studying people and their behavior.

Daria loves all kinds of sports and is a big ambassador of yoga and healthy lifestyle. She loves cooking and is constantly experimenting with new cuisines. Passionate for smart food choices she treats Apiterra as if it was her own child, whom she deeply loves and is proud of.  “You are what you eat and what you do” – this simple rule always keeps her on a right path. 

Antonina Osipova

SMM Director

Born and raised in Moscow, Russia, Antonya is the newest member of the Apiterra team. Graduated from Moscow State University on social psychology, she started her career in marketing research and did a marketing internship in Finland. After getting back to Moscow worked in international media marketing, where she was primarily focused on branding, business development strategies and conducting partner`s advertising campaigns with leading international media holders.

When reached the top positions in media, Antonya transitioned to food industry and got experienced in HoReCa, developing the brand of local farmer`s restaurant with marketing strategy, events and social media management. Passionate about mindful consumption and international natural food startups, she joined Apiterra Honey team. In her free time, Antonya enjoys photography, astanga yoga and traveling.

Anupam Sachdeva

Head - Legal & Strategy
Anupam brings extensive knowledge of legal, financial and strategic issues to Apiterra’s team. Before Apiterra he held a series of commercial and strategic roles for Fortune-500 companies active in international markets.
Anupam’s career has spanned the ICT, banking, asset management, infrastructure and energy sectors, and has included roles in in strategy, pricing, regulation, law, operations, business development and general management. He has worked with clients at all scales, and has advised on issues ranging from seed funding, valuation, capital raising to the formation and execution of pricing strategy. In terms of academic qualification, Anupam has a law degree from University of Delhi and an MBA (Finance & strategy) from Simon Business School, University of Rochester.

Anupam is passionate about the role that small business plays in changing consumer values, and in driving sustainable prosperity for the society as a whole.